OCEM (Outlaw Classic and Exotic Motorcars) is a restoration and repair auto shop specializing in classic and exotic cars. Their focus was to increase branding for their storefront and marketing collateral to increase traffic to their shop. Branding was absent on their shop building, and their services were only advertised through partner websites. A storefront banner was created by redesigning their existing logo and brand, clearly branding their location and increasing foot traffic. Additionally, a full-page ad for a magazine was designed to showcase what services OCEM provides and who it represents as a business, increasing its number of customer contacts.